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Joseph Saba

Joe & Marita Saba

On Joseph Saba...

"...arguably the most creative force in Australian fashion."
Miriam Cosic, Journalist

" icon of Australian fashion. A gentleman in an industry famous for big egos." 
Edwina McCann, The Australian

"In Sydney he is fondly regarded as ‘our Armani’. He taught us how to wear black on black and many in Melbourne remain loyal to his minimalist vision."
Catherine Lambert, Herald Sun

"Joe Saba is a far cry from the tantrum-throwing, champagne swilling stereotype of the fashion designer." 
Rachel Wells, The Age

"An expert in minimalism."
Michael Angel, Stylist, Melbourne Fashion Festival

"…a family man, a gentle soul, and an all-round good guy." 
Danny Katz, The Age

"Joe’s inimitable eye for fine detail and a perfect balance of fabric weight, texture, cut and finish are evident in 9, which is also looser and more relaxed than anything he has produced before." 
Janice Breen Burns, The Age


Australia Post Legends Series Stamp - Joe Saba

Described by the media as ‘arguably the most creative force in Australian fashion’, and ‘the man responsible for teaching us how to wear black’, Joseph Saba is an icon of Australian fashion.

Joe opened his first store, the ‘Joseph Saba Shirt and Sweater Shop’ in Flinders Lane in 1965. He went on to create the famous Staggers jeans label, which revolutionised jeans in Australia in the 1970’s. He introduced his now famous Saba brand in 1974, building the business up to 17 stores, including a store in New York,  before selling the Saba business in 2002.

Joe’s most recent success was with his online and wholesale label Joseph Saba, a lifestyle range of womens clothing consisting of Joe's signature knitwear and jersey pieces, for easy relaxed dressing. 

Joe was included in the Australia Post ‘Australian Legends of Fashion’ postage stamp series in January 2005. The Australia Post ‘Legends’ are the only living people, apart from the monarchy, to appear on a stamp. Some of Joe’s designs are archived in the Powerhouse Museum (Sydney) and the National Gallery of Victoria (Melbourne).

He now enjoys consulting on various fashion projects.  He also takes a keen interest in young up and coming designers and fashion students and enjoys passing his knowledge and experience on to the next generation of great Australian designers.


The Australia Post ‘Legends’


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