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2010-08-06 - Marita Saba

When we first decided to set up an on line shopping site, the first question we asked ourselves was ‘what product to put on the site’? The answer came quickly…

As the wife of a fashion designer, I am very fortunate to have access to plenty of clothes, and rarely have that ‘I don’t know what to wear’ dilemma. But when I think about what I wear the most, it’s knitwear and jersey.

My bedroom dresser is bulging with jersey… 3 large drawers of it in fact! As a busy working mum it’s just the easiest thing to throw on in the morning – it’s easy care: throw it in the washing machine, and it dries on the clothes airer overnight – no ironing required! And jersey doesn’t always mean casual, I have many beautiful timeless jersey dresses in my wardrobe, some Joe designed 15 years ago, and I would never throw them out… they are effortless and chic… I always feel good in them.

Joe’s signature knits are synonymous with his name and like jersey, never go out of style. My cardigan collection, I have to say, is as dear to my heart as my jersey and just as well worn and loved. Together the two are the basis for a stylish but functional working wardrobe – throw in a classic blazer, skinny jeans, edgy boots or ballet flats and you’re ready to take on the day in comfort and style.

I hope you enjoy our website, happy shopping!



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